For payout purposes we cooperate with the following companies:
- PayPal S.à.r.l. et Cie, S.C.A. 22-24 Boulevard Royal, L-2449 Luxembourg
- Skrill Ltd. in 25 Canada Square, E14 5LQ London, United Kingdom
OPINION HERO studies cover the entire range of market research: Some examples could be online surveys about the perception of advertising, focus group discussions about a company’s product range, individual interviews about your TV watching habits or testing a company’s service quality as a mystery shopper.
Some studies take place in a market research studio in your city, others on the premises of companies or retailers. However, you will be able to complete most studies online. Before taking part in a study, you will always receive a brief description. This will allow you to decide whether you would like to participate or not. You will find a detailed description of the different types of studies on our website or in our support area on this site.
We are always happy, if you would like to accept an invitation and share your opinion with us!
But of course, you don’t have to take part in every study. It is up to you to decide for each study whether you would like to take part or not.
You also don’t need to tell us if you are going on holiday or if you are sick.
We will give you the opportunity to make a real difference! You will also receive an exclusive insight into the latest trends and relevant issues from various areas. But we have more to offer than that: for each completed study you will collect our OPINION HERO Credits in your account. Who can collect the most Credits?
The number of Credits awarded can vary greatly among different types of studies. You may get 500 Credits for a short survey or as many as 50,000 Credits for a mystery shopping assignment. We will always tell you how many Credits you will get, before you take part. Participation is always voluntary, of course. If you want, you can also request payment of your gathered Credits.
Sorry, but we cannot tell how many invitations you will receive. We also cannot tell you when exactly you will get them.
The number of invitations depends greatly on the country that you live in - studies are conducted more frequently in some countries than in others. Participants are also selected randomly, or there may be a pre-selection depending on age, gender, level of education, profession, place of residence, etc. This depends on the target group requirements set by the customers.
We recommend that you fully complete your profile and to always keep your details up to date. This will allow us to ensure that you are invited to studies more selectively.
Our surveys are conducted via online questionnaires and they can be from a wide range of topics - this will allow you to make a real difference as an OPINION HERO. Surveys may be about your travel preferences, your view of certain products or your opinion about advertising. Companies will use the results, for example, to develop new products or to adapt to the needs of consumers such as yourself.
We also use some of our surveys to pre-select the target group for product tests, focus groups and mystery shopping assignments.
You may be invited to our surveys by email or via push notifications when using the OPINION HERO app. If you are invited by email, you can get started immediately after clicking the survey link: You will be asked questions that you can answer by clicking or by entering text. You can also log into your account occasionally to check if you may have missed any invitations. If you are invited by push notification, you are also able to click the survey link immediately and to conveniently reply to the survey using your smartphone.
Please open and reply to surveys using only the device intended. If you are not invited to a survey via push, it may be the case that it is not suitable for mobile devices. Once you have clicked a survey, you are not able to re-open or continue it using another device.
Yes! You will receive our OPINION HERO Credits as a reward for taking part in our online surveys or via the OPINION HERO app. In the survey invitation we will tell you how many Credits you will earn if you take part successfully. The number of Credits varies depending on how long or elaborate the survey is. While you will receive about 300 to 500 Credits for a short survey, you may earn about 3,000 to 5,000 Credits for a longer survey.
Please note that you need to complete the entire survey to receive Credits. If it turns out at the start of the survey that you do not match the required target group after all or that a sufficient number of people with your characteristics has already taken part, the survey will be interrupted before starting on the actual contents. As a result, the survey is not considered fully completed.
Whether it be trying foods, testing a new electric tooth brush or new headphones - this is all about your opinion about taste, usability, design and many other aspects. First there will be a survey to check if you match the target group for the product test. If you meet the criteria and have agreed to taking part, we will send the products we would like to know your opinion about to your home address.
There are many other ways, too, for testing products as an OPINION HERO: Some product tests take place online, for example if we would like to know what you think of a website or an app or if the product is presented in a video. Product tests can also be conducted in the form of focus groups, in which you discuss products with 5 to 10 other OPINION HEROES. This can take place online or at a market research institution. In an in-depth interview, on the other hand, you will tell a researcher - in person or on the phone - about your ideas and your experiences with a product.
In focus groups you will discuss products, brands, services and other important issues with 5 to 10 other OPINION HEROES. The discussions are monitored by an experienced moderator who makes sure that the aspects that are particularly interesting for the customer will be discussed.
First there will be a survey to check if you match the target group for the focus group. If you meet the criteria you will get the opportunity to meet other OPINION HEROES for an exchange of opinions - either online or in a central location in your city (such as the conference room of a hotel).
You can only reply to surveys in the country in which you are registered.
All of our studies include a short initial survey, this means that unfortunately you cannot take part in any studies while you are abroad. When starting a survey, it is first checked whether you are currently in the country in which you have registered. So please make sure to register only in the country you live in.