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What can I expect from OPINION HERO?

What is OPINION HERO?

OPINION HERO is a service provided by SPLENDID RESEARCH GmbH that allows individuals to register as participants for surveys -…
OPINION HERO is a service provided by SPLENDID RESEARCH GmbH that allows individuals to register as participants for surveys - free of charge and without any obligation. You will be invited by email to take part in our studies. You can participate in some of the studies immediately, via an online questionnaire or the mobile phone app. However, you may also be invited to a wide range of other types of studies: Testing products, services or service quality or you might also be invited to discuss certain issues with other people. For their commitment, OPINION HERO rewards the participants in the form of Credits that can be redeemed for money. The best part, though, is the opportunity to have your opinion be heard as an OPINION HERO and to actively contribute to improving things.

For payout purposes we cooperate with the following companies:
  • PayPal S.à.r.l. et Cie, S.C.A. 22-24 Boulevard Royal, L-2449 Luxembourg
  • Skrill Ltd. in 25 Canada Square, E14 5LQ London, United Kingdom
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How exactly does OPINION HERO work?

In order to take part in our studies, please register on our website OPINION HERO or download our iPhone or…
In order to take part in our studies, please register on our website OPINION HERO or download our iPhone or Android app . Registering is quick, easy and free. Once you have completed your profile, you will be invited to studies by email or through push notifications if you are using the app. As an OPINION HERO it is really easy to take part in various types of studies and to speak your mind! What’s more, you will also receive remuneration that is credited to your account for each completed study. Once you have reached the minimum trigger amount of OPINION HERO Credits, you are easily able to request payment via PayPal.
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For which devices is the OPINION HERO app available?

The OPINION HERO app has been developed for mobile devices using the operating systems Android or iOS. So far there…
The OPINION HERO app has been developed for mobile devices using the operating systems Android or iOS. So far there are no plans for introducing applications for Blackberry or Windows Phones. We will let you know, as soon as there are any plans regarding an extension to other operating systems.
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Which types of studies should I expect?

OPINION HERO studies cover the entire range of market research: Some examples could be online surveys about the perception of…

OPINION HERO studies cover the entire range of market research: Some examples could be online surveys about the perception of advertising, focus group discussions about a company’s product range, individual interviews about your TV watching habits or testing a company’s service quality as a mystery shopper.

Some studies take place in a market research studio in your city, others on the premises of companies or retailers. However, you will be able to complete most studies online. Before taking part in a study, you will always receive a brief description. This will allow you to decide whether you would like to participate or not. You will find a detailed description of the different types of studies on our website or in our support area on this site.

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Do I have to take part in every study?

We are always happy, if you would like to accept an invitation and share your opinion with us! But of…

We are always happy, if you would like to accept an invitation and share your opinion with us!

But of course, you don’t have to take part in every study. It is up to you to decide for each study whether you would like to take part or not.

You also don’t need to tell us if you are going on holiday or if you are sick.

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Do I get anything for taking part?

We will give you the opportunity to make a real difference! You will also receive an exclusive insight into the…

We will give you the opportunity to make a real difference! You will also receive an exclusive insight into the latest trends and relevant issues from various areas. But we have more to offer than that: for each completed study you will collect our OPINION HERO Credits in your account. Who can collect the most Credits?

The number of Credits awarded can vary greatly among different types of studies. You may get 500 Credits for a short survey or as many as 50,000 Credits for a mystery shopping assignment. We will always tell you how many Credits you will get, before you take part. Participation is always voluntary, of course. If you want, you can also request payment of your gathered Credits.

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How often will I be invited to studies?

Sorry, but we cannot tell how many invitations you will receive. We also cannot tell you when exactly you will…

Sorry, but we cannot tell how many invitations you will receive. We also cannot tell you when exactly you will get them.

The number of invitations depends greatly on the country that you live in - studies are conducted more frequently in some countries than in others. Participants are also selected randomly, or there may be a pre-selection depending on age, gender, level of education, profession, place of residence, etc. This depends on the target group requirements set by the customers.

We recommend that you fully complete your profile and to always keep your details up to date. This will allow us to ensure that you are invited to studies more selectively.

It may also happen that our invitations end up in your spam folder. So please check your spam folder regularly or adjust the settings accordingly. You may want to add This email address is being protected from spambots. You need JavaScript enabled to view it. to your address book to be on the safe side.

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What types of surveys should I expect?

Our surveys are conducted via online questionnaires and they can be from a wide range of topics - this will…

Our surveys are conducted via online questionnaires and they can be from a wide range of topics - this will allow you to make a real difference as an OPINION HERO. Surveys may be about your travel preferences, your view of certain products or your opinion about advertising. Companies will use the results, for example, to develop new products or to adapt to the needs of consumers such as yourself.

We also use some of our surveys to pre-select the target group for product tests, focus groups and mystery shopping assignments.

You may be invited to our surveys by email or via push notifications when using the OPINION HERO app. If you are invited by email, you can get started immediately after clicking the survey link: You will be asked questions that you can answer by clicking or by entering text. You can also log into your account occasionally to check if you may have missed any invitations. If you are invited by push notification, you are also able to click the survey link immediately and to conveniently reply to the survey using your smartphone.

Please open and reply to surveys using only the device intended. If you are not invited to a survey via push, it may be the case that it is not suitable for mobile devices. Once you have clicked a survey, you are not able to re-open or continue it using another device.

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Do I get anything for taking part in a survey?

Yes! You will receive our OPINION HERO Credits as a reward for taking part in our online surveys or via…

Yes! You will receive our OPINION HERO Credits as a reward for taking part in our online surveys or via the OPINION HERO app. In the survey invitation we will tell you how many Credits you will earn if you take part successfully. The number of Credits varies depending on how long or elaborate the survey is. While you will receive about 300 to 500 Credits for a short survey, you may earn about 3,000 to 5,000 Credits for a longer survey.

Please note that you need to complete the entire survey to receive Credits. If it turns out at the start of the survey that you do not match the required target group after all or that a sufficient number of people with your characteristics has already taken part, the survey will be interrupted before starting on the actual contents. As a result, the survey is not considered fully completed.

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What types of product tests should I expect?

Whether it be trying foods, testing a new electric tooth brush or new headphones - this is all about your…

Whether it be trying foods, testing a new electric tooth brush or new headphones - this is all about your opinion about taste, usability, design and many other aspects. First there will be a survey to check if you match the target group for the product test. If you meet the criteria and have agreed to taking part, we will send the products we would like to know your opinion about to your home address.

There are many other ways, too, for testing products as an OPINION HERO: Some product tests take place online, for example if we would like to know what you think of a website or an app or if the product is presented in a video. Product tests can also be conducted in the form of focus groups, in which you discuss products with 5 to 10 other OPINION HEROES. This can take place online or at a market research institution. In an in-depth interview, on the other hand, you will tell a researcher - in person or on the phone - about your ideas and your experiences with a product.

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Do I get anything for taking part in a product test?

Yes! First of all, you are granted an exclusive insight into the development of new products and you get the…
Yes! First of all, you are granted an exclusive insight into the development of new products and you get the chance to have an active part in the process. In addition to this you are, of course, also rewarded with OPINION HERO Credits. Before taking part, you will be informed of the number of Credits which depends on the complexity of the test. Sometimes you even get to keep a product - weeks or even months before “normal” consumers get the chance!
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What can I expect in focus groups?

In focus groups you will discuss products, brands, services and other important issues with 5 to 10 other OPINION HEROES.…

In focus groups you will discuss products, brands, services and other important issues with 5 to 10 other OPINION HEROES. The discussions are monitored by an experienced moderator who makes sure that the aspects that are particularly interesting for the customer will be discussed.

First there will be a survey to check if you match the target group for the focus group. If you meet the criteria you will get the opportunity to meet other OPINION HEROES for an exchange of opinions - either online or in a central location in your city (such as the conference room of a hotel).

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Do I get anything for taking part in a focus group?

Of course! In addition to interesting discussions and the opportunity to meet other OPINION HEROES, you will receive a reward…
Of course! In addition to interesting discussions and the opportunity to meet other OPINION HEROES, you will receive a reward based on the effort involved. You will find out in advance how much you will get. The reward is credited to your account in the form of our OPINION HERO Credits. And maybe, a few months later, the exact product you hoped for will be launched and your opinion will have made a significant contribution to it.
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What can I expect from a mystery shopping assignment?

As a mystery shopper you will test a company’s services as a “normal” customer. After it has been checked in…
As a mystery shopper you will test a company’s services as a “normal” customer. After it has been checked in a survey whether you match the target group, you will receive advance information about the criteria you are expected to observe during your test. Your assignment can take place on site, for example in a shop, a restaurant or a workshop. Some assignments also take place over the phone, for example for testing customer services or a company’s telephone support. It is very important for any kind of mystery shopping that you act very discreetly and that the tested sales assistant or consultant does not know you are a test customer. After you have done the test, you will complete a questionnaire about the criteria discussed in advance, to tell the company about your experience during the test.
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Do I get anything for a mystery shopping assignment?

Of course! You are directly involved in improving customer support and services and your opinion can make a real difference.…
Of course! You are directly involved in improving customer support and services and your opinion can make a real difference. Many test customers greatly enjoy discovering weak spots in tested companies and to contribute to fixing them. In addition you will receive a reward, according to the effort involved. You will find out in advance how much you will get.
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Can I take part in studies while I am abroad / on holiday?

You can only reply to surveys in the country in which you are registered. All of our studies include a…

You can only reply to surveys in the country in which you are registered.

All of our studies include a short initial survey, this means that unfortunately you cannot take part in any studies while you are abroad. When starting a survey, it is first checked whether you are currently in the country in which you have registered. So please make sure to register only in the country you live in.

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